Client
Projects Timeline
Services
1
Client Background
Founded in 2017 to address the challenges of delayed and inefficient Revenue Operations systems, RevX is a full-stack agency based in Seattle with operations in India.
They specialize in building automated RevOps processes, enhancing MarTech capabilities, and executing playbooks to drive revenue growth and efficiency.
As a HubSpot partner, RevX focuses on customized strategies, customer-centricity, and building long-term client relationships, aiming to eliminate missed goals, low trust, and resource burnout caused by poor RevOps.
2
Challenge Faced
Revops Agencies usually face a growth plateau with network and affiliates as a channel post a certain revenue range, thanks to fierce competition and lower repeat purchases from existing clients.
3
Solution Provided
We identified a series of problems as we implemented our campaigns with Revx.
CRM Agnostic Solutions
The previous campaigns focused on the tech stack while offering revenue operations as a service.
However, this backfired as most sales intelligence tools like Builtwith, Apollo, Linkedin Salesnavigator, & Zoominfo relied on cached publicly embedded scripts on the website to identify CRMs.
For example, a prospect would mainly use Salesforce for revenue tracking, but might have used Hubspot Forms 3 years ago, which gets logged in sales intelligence.
Hence, we made our pitches “CRM-agnostic” to increase positive reply, which happened like magic.
Email Deliverability
A lot of existing outreach by the team relied on Images, & Links followed by some domains having poor DMARC, SPF & DKIM configurations – which amplified the spam problem.
Alternative Sales Funnels for Low TAM
After the initial launch, we quickly realised revops is a relatively new subdepartment in 2024, which meant we had to find new ways to activate the audience apart from a 3-step email sequence.
4
Implementation Process
1
Ideal Customer Persona Resarch
Conducted thorough market research to find winning job titles in Revenue Operations, Sales Operations & Marketing Operations.
2
Customer Call Analysis
After the pilot campaign with a rocky start, we thoroughly understood customer pain points using previous call recordings.
3
Omni Channel Outreach
Implemented a omni-channel approach with high volume emails and high conversion lead magnets on LinkedIn.
4
Lead Magnets
Worked with the RevX team to create GIFs and CRM audits that increase positive replies from 3 leads per 450 contacts to 19 leads per 300 contacts.
5
Optimised sales funnel
Once we deployed a 12 step positive reply follow-up sequence over a 45 day period, we doubled the meetings booked rate.
5
Results and Outcomes
RevX needed a steady pipeline of high-intent leads for their RevOps services, and we delivered.
Despite running the campaign during the challenging December holiday period, our strategic outreach generated 19 sales-qualified leads (SQLs) in just two months.
By leveraging targeted messaging and precision-timed follow-ups, we ensured these leads were not just inquiries but decision-makers actively looking for RevOps solutions.
Within three months, this effort translated into a closed deal, proving the effectiveness of our approach.
More importantly, this campaign established a repeatable outbound motion for RevX, setting the stage for long-term revenue growth.